Millennials visit bars more regularly than any other generation but are the least likely to donate blood. When they think of pints, beer is the first thing that comes to mind.
Coasters
Every time bar attendees lift their drink they’ll be reminded to make an appointment with the American Red Cross to donate blood.
Voucher
Those who donate blood will be given a voucher to enjoy a pint on the American Red Cross.
Art Director: Jameson Thornock