The news cycles through stories quicker than ever but the issues don’t disappear because we stop paying attention. Netflix documentaries are a reminder to keep watching, learning and doing.
:30 Manifesto
:15 Social
Out of home
To raise awareness, posters will be put up in major cities around the world and distributed at rallies. Advocates can also print posters out at Netflix.com.
DIRECT MAIL
Netflix will send out a TV guide via the USPS with suggestions on where to start watching and learning.
Netflix Homepage Redesign
The Netflix homepage will be redesigned to suggest socially conscious documentaries as well as direct users on how to get involved and make a change.
Art Director: Jameson Thornock